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A name synonymous with BRAND Management today on the Indian
Scene is of JAGDEEP KAPOOR . He is Powai's gift to Indian
Corporate and Business Domain. He stays in Raheja Vihar and
heads 'Samsika Marketing & Consultants Pvt. Ltd.' He has
greatly contributed to brand building of a vast array of Brands
like Carrier, Aptech, Otis, Fevicol, Monginis, Navneet, Frooti,
Tally, Seven Seas... Safal... Peppy...Nirmal Lifestyles and
many more Successful visible Brands of Indian & Foreign
origin.
His Brand Mantras and Market Wisdom have helped develop domestic
Brands into MEGA HITS like never before. He has authored fast
selling books like 24 Brand Mantras, Brand Serve - 31 Customer
Service Principles, Brand Namkaran and more recently launched
"18 BRAND ASTRAS" just this 21 Mar '03 at Crossword
Bookshop in Mahalaxmi Mumbai.
PLANET POWAI asked a few local Questions
to JAGDEEP KAPOOR :
Q1. How do you like Powai as an area to stay ?
Ans Wonderful Place ! Earlier I had a good standard of living
now I have a better quality of Life.
Q2. How do you see Powai's future ?
Ans Excellent ! It is fast emerging as a leading Business
District along with a fairly upscale residential hub.
Q3. What 'Brand Mantra' would you give to Powai to boost
its future potential ?
(He replied in his imitable style of crisp phrases.)
Ans
# Brand Images are fragile, handle with care, positive image
being built should not go down.
# To build a big brand have a small name (Powai) it exists.
Pay heed to consumer (residents) emotion.
# More visibility - jo dikhta hai woh bikta hai, kam kharcha
- jyada charcha.
# Brand Building Samsika PIC Module
- Be Persistent
- Be Insistent
- Be Consistent
Finally, He summed it up, Powai should build a Culture of
"Powaiites".
HAVE SAMBANDH OR ELSE SAB-BANDH
Jagdeep Kapoor can be contacted at email: jkapoor@samsika.com
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